VIII conference
Hospitable Business

October 31, 2022
Holiday Inn Sokolniki Moscow


“Working in new realities: the future of the hotel business”

* The program might be slightly changed.

Speakers and moderators

Evgeny Zhuk

Evgeny Zhuk

General manager of River Palace / Management company High Season
Timofey Kryshka

Timofey Kryshka

Delelopment Director of TeamJet
Aleksey Dobrusin

Aleksey Dobrusin

CEO and co-owner of TravelTech company Druffle Technologies
Elena Kuznetsova

Elena Kuznetsova

Customer Service Expert, Managing Partner, CEO of EHG
Aneta Korobkina

Aneta Korobkina

International Master trainer, author and speaker on service leadership

Olga Akimova

Olga Akimova

Expert in hospitality and event management
Julia Sadykhova

Julia Sadykhova

Hospitality Key Account Manager for Russia at Kärcher
Semyon Pechnikov

Semyon Pechnikov

Founder and owner of the GK Restoratsiya / PM-HOTEL
Nermin Yurtoğlu

Nermin Yurtoğlu

Lilia Dorokhina

Lilia Dorokhina

General Manager of LEE PRIME Hospitality

He has been working in the hospitality industry for more than 10 years and has managed to prove himself in many positions: from a specialist in reception and accommodation services to the general manager of the iconic River Palace business hotel in St. Petersburg.

Evgeny started his career in the hospitality industry from the position of Front Office Agent and participated in the opening of the new Park Inn by Radisson Pulkovo hotel.

He continued to work at the Corinthia Hotel – for 2 years he held the position of deputy head of the reception and guest service, led a team of 40 people.

In the Marriott International network, he took the position of Front Office Manager. Participated in the development of anti-crisis solutions during the COVID-19 pandemic.

In 2021, he took part in the rebranding of the Marriott Courtyard hotel and took the position of deputy general manager of the hotel under the new River Palace brand.

Since May 1, 2022, Evgeny Zhuk has held the position of general manager of the River Palace Hotel, now Evgeny leads a team of more than 150 people.

Evgeny’s key skills include the development, adaptation and implementation of service standards and operational coaching.

More than 10 years of work in the hospitality industry.

He gained key experience in the industry at the Holiday inn Sokolniki Hotel in the Front Office department.
At HRS, at the first stage, he was responsible for working with Russian hotels, and later led the development of the company’s business in the African region.

Since 2019, he has been responsible for the business development of Teamjet and its products.
Key skills – development of new business regions for the company, promotion of new products on the market.

Druffle Technologies, which is part of the business ecosystem of the INTACT group of companies.

Alexey is a sought-after expert in the business community in the field of economics, strategic marketing and neuromarketing with more than 12 years of combined experience, devotes a significant part of his professional activity to consulting and tracking startups. Forbes for Business expert.

He is a member of the All-Russian public organization “Guild of Marketers” and the Russian Association for Public Relations (RASO).

Since 2022, he has been an ambassador of entrepreneurship of the public organization “Business Russia” in Turkey.

His extensive experience in building successful business projects attracts more and more attention of new generation entrepreneurs. He is a well-deserved expert and tracker of such accelerators as GenerationS, Astana Hub, Upcelerator. Certified trainer of the Foundation for the Development of Internet Initiatives (FRII).

Managing Partner, CEO of EHG
Practitioner, 20 years in HORECA
Customer Service Expert
Business coach, associate Professor
Specialist in effective thinking
Personal and Organizational Development Coach
Member of the Association of Russian-speaking coaches
Hotel classification expert

Author of the bestselling book
“Awesome! Wow service rules, as world leaders have done”

– More than 12 years of experience in the restaurant and hotel business in 7 countries of the world
– 8 years of experience as a coach and speaker at conferences, corporate events with up to 800 participants
– Geography of activity covers 23 cities in 11 countries of the world
– Certified coach in emotional intelligence MSCEIT, USA
– Certified Master – USA, Institute of Service Quality – USA
– Certified speaker and coach according to the methodology of John Maxwell, the world-famous leadership guru – USA

Cooperates and conducts training for leading Russian and international companies: Alfa-Bank, Radisson Group Hotel, Skolkovo Golf Club, Geropharm, Ameriabank, Kempinski Hotel Group, Surgutneftegaz and many others.

He is an honorary member of the jury of CX World Awards, Russian Hospitality Awards, Perfect SPA and Welcome to the National Tourism Award of Georgia.

– Expert in the field of sankura
– Expert in the field of territory marketing
– Expert in the field of value management2016 – 2021
– Vienna House representative in Russia,
– General Manager angelo by Vienna House Yekaterinburg 4*superior2021 – present
– Head of the sanatorium and hotel cluster,
– General Director of the Geothermal resort “Mashuk Aqua-Term” (Caucasian Mineral Waters)
– Expert assessment in the following areas:• Event tourism

• Territory marketing

• Hotel market in Russia and Europe

• Sanatorium-resort tourism, resort and medical-spa

• Revenue management

• General management

• Quality, change and personnel management

• Business protocol, reception of VIP delegations

• Value management system

• Investment project management

Professional achievements (over the last 5 years):

• Crisis management

• Development of new products and promotion concepts

• Cost optimization, analysis of profit and cost centers, monitoring and cost reduction measures

• Adaptation of the standards of a foreign company to the Russian reality, revenue management, active sales

• Organization of events to promote the regions (Middle Urals, Caucasian Mineral Waters)

• Consulting projects in the field of hospitality and exhibition activities

• Experience in organizing protocol events and receiving European and Asian delegations at the highest level

• Implementation of projects for the development of marketing territories (formation of a regional brand)

• Marketing project of resorts and health centers

More than 14 years of successful work in companies-suppliers of cleaning equipment, inventory and detergents for the hospitality industry. A professional in building long-term relationships with key clients and conducting mutually beneficial contracts.

Consulting, support at all stages of cooperation, attention to customer needs, selection of integrated solutions and training of hotel staff in the correct use of selected technologies are the foundation for development in the Hospitality industry.

Graduated from MISI with a degree in Civil Engineering. Has experience in the field of professional furniture for more than 30 years. In 1993, he was a co-founder of the Service Bar company, a pioneer of the professional furniture market in Russia. In 2003, he founded the Restaurant Group of Companies.
He is an expert in the field of technological production sales, financial management, logistics. He led the company to the leaders of the professional furniture market in 1999 and had a significant impact on this segment in Russia by introducing the world’s best practices in the management system of enterprises, companies and production processes. Now “Restaurant” is the leader in Eastern Europe in the market of professional furniture.

Visionary, dedicated, and successful hospitality professional with 29  years of experience for global and regional brands in luxury and full service. Building, operating, developing, and branding hotels, restaurants, and tourism companies locally and globally.

Nermin Yurtoğlu, founder and CEO of NY&Co.GLOBAL HOSPITALITY CO. with extensive professional experience and comprehensive operational background in the hospitality and tourism industry for nearly 30 years.

She holds Bachelor’s degree in Tourism and Hotel Management from Bilkent University. She has been certificated in many prestigious schools in the world such as Ecolé Hotelier in Switzerland, City University in London, The Hong Kong Polytechnic University, and MIT America.


Nermin’s thirty years in hospitality started as a kitchen steward at the Cantley House Hotel in Berkshire England before taking her talents to Hilton Hotel in Istanbul. Her hospitality management career has included various leadership positions with prestigious brands. Before opening her company in 2010, she was the CEO of a very luxurious boutique hotel group in Istanbul’s historical peninsula. With in-depth knowledge of various styles of hotel operations, she has been successfully involved in, developed, and operated iconic branded and independent luxury hotels, resorts, and restaurants in Türkiye and around the world.

As a respected and recognized industry commentator, Nermin Yurtoğlu is often hosted to share her opinions at various conferences relating to the Hospitality and Tourism Industry (Luxury Hotels, Digitalisation, and Sustainable Tourism and Gastronomy- Member of Focus Group for WTTC Climate Roadmap for Travel & Tourism  – Speaker at Luxury B2B MICE Networking Event and Conference in Turkey ). She is also the author of numerous hospitality industry-focused articles.

Her company, NY&Co, based in Istanbul, provides branding, marketing, and management solutions & consultancy services to the distinguished local and international luxury, lifestyle hotel brands, high-end restaurants, destinations, and all tourism entitles and helps them grow their reputation and dominant position in the Industry. NY & Co. also does brand representations for destinations and selected global brands.

Industry Associations: TUROB ( Turkish Hotel Association), SKAL INTERNATIONAL, GTD ( Turkish Gastronomy Association) , IPBA (International Place Branding Association), TUTAP (Turkish Culture and Tourism Ambassador)

Expert in sales, marketing, promotion of hotel brands and reputation management Leo Prime Group

The managing partner of LeePrime Group is an independent Russian company specializing in general and fragmentary management of hotel service facilities.

For 20 years of professional activity, she has participated in the development of concepts, the creation of brands, the successful launch and management of major Russian and international projects.

Under the management of Lilia , the teams reached the final of the Russian Hospitality Awards:

“Best Hotel PR Campaign”, winner 2017
“Best MICE hotel”, finalist 2017
“Best apartotel of Russia”, winner 2018
“Best business hotel 4*”, finalist 2019
“Best GM of the Year”, finalist 2019


Offline* Presentation**
The presence at the conference
Access to all sessions of the conference
Possibility to ask questions to the speaker and moderator
Interaction with project partners
Establishing contacts with conference guests
Breakfast, lunch, coffee break, Eat&Talk
Participation in sweepstakes and quizzes from the project partners
The cost 16 000 rubles (for companies)
8 000 rubles (for hotels)
5 000 rubles
* Recording of presentations with video and audio dubbing in English is provided (without translation)

General Partner