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3rd conference

Hyatt Regency Moscow Petrovsky Park

FEBRUARY 20, 2020

CONFERENCE PROGRAM *

«Brand reputation management in the hospitality industry»

Part 1. New technologies of success

How to compete with unique hotels and well-known brands in the 21st century? Mathias Heutebroeker, Branding Strategist in the hospitality industry

Panel discussion on the topic: The hotel brand of the future. Participants: David Turnbull, Mathias Heutebroyker, Maxim Brodovsky, Vadim Galiev

Part 2. Reputation and Internet Marketing

Brand reputation management through the eyes of a guest: the role of corporate and social responsibility in the formation of loyalty. Yasmin Oruk, lecturer at the Hotel School in The Hague, School of Hotel Business

Part 3. Management Company: russian and international experience

The path of the Russian hospitality brand to international standards. Samvel Sarukhanyan, Managing Director of the Black Sea Alliance

How to attract a hotel to work with a Management company? Christos Zagoyannis, General Manager of Bomo Hotels, representative of Mouzenidis Group

Summing up the results of the conference

* Changes are possible in the conference program

Speakers and moderators of the 3rd conference

David Turnbull

Expert and consultant
in hotel profitability management

Matthias Heutebroeker
 
Branding strategist in the hospitality industry
Vadim Galeev
 
Deputy General Director of JSC SEZ Innopolis
Yasmin Oruk

Teacher in Hotelschool the Hague, Hospitality Business School
Valentina Klerg

Doctor of Sciences
and lecturer at EHL и HEC, Lausanne (Switzerland)
Maxim Brodovsky
 
 
General manager of
AZIMUT Hotels
Elvira Tarasenko
Global Sales Director of Preferred Hotels & Resorts Hotel Association in Russia, Ukraine, CIS and Baltic countries
Samvel Sarukhanyan

Managing Director of 
Black Sea Alliance

Christos Zagoyannis
General manager of Bomo Hotels,
representative of Mouzenidis Group

VIDEO OF THE 3RD INTERNATIONAL CONFERENCE HOSPITABLE BUSINESS

GUESTS OF THE CONFERENCES HOSPITABLE BUSINESS