Hyatt Regency Moscow Petrovsky Park
Creating a hotel brand in the digital age. David Turnbull, expert and consultant in Hotel profitability management
How to compete with unique hotels and well-known brands in the 21st century? Mathias Heutebroeker, Branding Strategist in the hospitality industry
Computer vision in the field of hospitality” Vadim Galeev, Deputy General Director of JSC SEZ Innopolis
Panel discussion on the topic: The hotel brand of the future. Participants: David Turnbull, Mathias Heutebroyker, Maxim Brodovsky, Vadim Galiev
Brand reputation management through the eyes of a guest: the role of corporate and social responsibility in the formation of loyalty. Yasmin Oruk, lecturer at the Hotel School in The Hague, School of Hotel Business
Creating a successful marketing strategy in social networks. Valentina Clergue, PhD and lecturer at Ecole hôtelière de Lausanne
Speech by the moderator of the session, Elvira Tarasenko
Question and answer session
The path of the Russian hospitality brand to international standards. Samvel Sarukhanyan, Managing Director of the Black Sea Alliance
How to attract a hotel to work with a Management company? Christos Zagoyannis, General Manager of Bomo Hotels, representative of Mouzenidis Group
Summing up the results of the conference
* Changes are possible in the conference program
Expert and consultant
in hotel profitability management
Managing Director of
Black Sea Alliance
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General Manager of Bomo Hotels, representative of Mouzenidis Group

Managing Director of the Black Sea Alliance
An expert with many years of experience in the hospitality industry
Samvel started his career at Mriya Resort&Spa in 2014, even before the opening of the hotel, from the position of financial controller. In 2016, he took the position of General Manager of the hotel.
In 2019, Samvel was recognized as the best general manager among managers of luxury facilities around the world and became the owner of a prestigious award from the World Luxury Hotel Awards.
The Black Sea Alliance under the leadership of Samvel Sarukhanyan took the initiative of professional development of the hospitality industry in Russia, launching a unique educational project — the Academy of Hospitality.

Global Sales Director of Preferred Hotels & Resorts Hotel Association in Russia, Ukraine, CIS and Baltic States

Dr. Valentina Clergue is currently working at EHL Lausanne, Switzerland.
Professor at Hotelschool the Hague, Hospitality Business School
Active in the hospitality industry since almost twenty years, born and raised in a hospitality family in Amsterdam and a proud alumna of Hotelschool the Hague.
Yasemin has a work experience in Mandarin Oriental and Four Seasons in New York City and Istanbul.
Working for Hotelschool the Hague since 2014 within the Marketing & Innovation faculty where she host, design and implement courses around the topics of Marketing, Branding, Innovation and Sales.
Yasemin is a Research Fellow at the Hospitality Research Center within the chair City Hospitality & City Marketing, and a PhD Candidate at the University of Amsterdam with studying the topic “Mindfulness as influence to the Tourist Experience”.
She launched her own company Anicha Consultancy on Hospitality Experience Consulting in 2016, where support, assist and ultimately inspire companies to create unique, authentic and memorable guest experiences.

Deputy General Director of JSC “SEZ “Innopolis”
In 12 years he has worked his way up from the project manager of the Innovative Technopark “Idea” to the Deputy General Director of JSC “Special Economic Zone “Innopolis”. Innopolis is the first Russian city for IT specialists.A Special Economic Zone has been created in Innopolis to attract promising technology companies. Residents can count on tax benefits and preferences. Innopolis was chosen by Yandex, Kaspersky, Tinkoff, Rostec
Brand and Hospitality Strategist
Expert and consultant in hotel revenue management
CEO of AZIMUT Hotels
Since December 2018, he has been the CEO of AZIMUT Hotels chain.
Maxim Brodovsky has more than 20 years of experience in the hotel business.
After graduating with honors from the National Research University Higher School of Economics, he began his career in 1999 as a night auditor at the 5* Marriott Moscow Grand Hotel and in 2007 took the position of regional financial controller of six hotels in Moscow under the management of Interstate.
Since August 2012, Maxim Brodovsky has been the General Manager of the Holiday Inn Moscow Lesnaya Hotel, and in 2014 another Moscow hotel of the chain, Holiday Inn Moscow Suschevsky, came under his leadership.
In September 2016, Maxim headed the hotel, which was the first in his career – the Marriott Moscow Grand Hotel. Since 2017, he has been the Chief Operating Officer of AZIMUT Hotels and was responsible for strategic planning of the company’s activities, general personnel management, as well as control of the network’s business processes.
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Генеральный менеджер, спикер, тренер в Luxury Hotels/Resorts

Автор книги «Future Hospitality», спикер