5TH CONFERENCE

MAGDY ATTALLA, Regional Director, B.H.M.S. (Business & Hotel Management School)

• A marketing consultant and an educator with over 20 years of teaching and consulting experience in prestigious Swiss Hotel and Business Schools as well as British and American Universities. He was an adjunct professor at SBS Swiss Business School, Florida International University, Schiller International University, IHTTI School of Hotel Management, IMI University Centre and Glion.

• Institute of Higher Education. In addition, he has over 15 years of managerial and marketing experience in luxury hotels, resorts and tour operators in the Middle East and Switzerland.

• He is a graduate of SSTH Swiss School of Tourism & Hospitality and holds a joint M.Sc. degree with the Imperial College of London. He is pursuing his Doctor of Business Administration degree (DBA) at Heriot-Watt University with a specialization in services marketing.

Owner at Mocinno International – Growth partners for Boutique and Independent hotels, hospitality professional with two business degrees and a Black Belt in Six Sigma certification

• More than 20 years of the hospitality industry experience
• In 2006 he started Mocinno International, a hospitality consulting company that now has offices and representation in 7 countries in Europe, USA and the Middle East. The Mocinno International team is focused on delivering incremental revenues for Hotels, Spas and develops and strategizes hotel suppliers, using mainly the Six Sigma methodology
• Board member at Coya Wellness, and owns Design Hotel Supplies, Hotelovate and will launch a new technology company Q1 2021 called Joonze
• Shares his knowledge through the Mocinno blog other social media, and speaks at travel, marketing, innovation or strategy related forums

Reputation manager at Aldemar Resorts

• Started working in tourism in 2000, as a 3rd-year student at the Sochi State University of Tourism and Resort Business
• After graduating, Alina started working in the Aldemar Resorts hotel chain as Guest Relations at Aldemar Royal Mare in 2004
• After 8 years of work, Alina started organizing luxury and themed weddings in Greece (a completely new destination for Greece at that time) and other events, as well as MICE tourism
• In 2015, Alina returned to the Aldemar family, where she still works, responsible for the reputation of hotels throughout the chain

General Manager at Radisson Blu Olympiyskiy Hotel, Moscow

• Began his career in hospitality at the age of 14 by working in kitchens at first and then progressing to bars, restaurants and then Food and Beverage Manager at the best hotels in Ireland
• Holds a diploma in Hotel & Catering Management from Griffith College in Dublin, Ireland, and the American Hotel & Lodging Association in Washington, USA
• Joined Radisson Hotel Group for the 1st time in 2001 at the 5 Star Radisson Blu St. Helens Hotel in Dublin
• Was promoted to his first General Manager position in 2008, at the age of 28
• Was awarded ”Best Hotelier” at the MKG Worldwide Hospitality Awards 2014 for his achievements at the Radisson Blu Paradise Resort and Spa in Sochi, Russia
• Moved to City Manager of three Radisson hotels in Norway
• Was as General Manager of the Radisson Collection Royal Hotel, Copenhagen where he oversaw the full renovation of the hotel and established it as the first Radisson Collection Hotel
• Became the leader of Radisson Blu Olympiyskiy, Moscow at the most challenging time in March 2020 and showed by his example that everything is possible

Founder at Nightlife University and host of The Nightlife Podcast

• Saw the opportunity to build a business in the hospitality industry specializing in nightlife marketing and operations
• Began as a night club promoter and built his name and brand to the point where he has co-owned a dozen different venues in Miami and even went as far as opening one in his native country of Colombia
• Is also an author of the bestselling book The Nightlife Entrepreneur
• Is the host of The Nightlife podcast which has over 75 episodes
• Is the founder of Nightlife University where he is building a platform to help all of those who may feel alone like he did when first getting into the industry
• His focus now is to help the new generation of Nightlife Entrepreneurs do better than his own generation and help preserve the industry by not leaving behind its most important part, the hospitality

General Manager Hotel International Prague, Managing Director at LIRIKOS Invest s.r.o.

• As a trained Chef went through several TOP Prague restaurants
• Moved to Germany in his 22 age, where he began to build a career in the hospitality industry
• After years of traveling and working in Germany, Switzerland and also on ocean cruise ship, he anchored himself in the worldwide network of Marriott hotels for 10 years
• Joined as Executive Chef and then, through the position of F&B manager, got to the Prague Marriott as F&B Director
• Took a step into top management when he accepted an offer for the position of General Manager of the Mountain resort hotel from the important Czech chain OREA HOTELS & RESORTS and participated in its rebirth
• Became a general manager at Hotel International Prague

General Manager of SATEEN GROUP

Director for the Development of Industry Sales of JSC “ER-Telecom Holding”

• Graduated from the Faculty of Economics of the Moscow Institute of International Economic Relations in 2005. He received additional training in corporate educational institutions of Nokia, MTS, IBS, ER-Telecom Holding, Sberbank
• He started his career in the telecom industry in 2005. In 2017, he joined the ER-Telecom Holding team, as part of the acquired Prestige Internet telecom operator
• In January 2020, he assumed the position of Director for the development of industry sales in the field of paid services
• Responsible for the strategic development of the industry, identification of promising business areas, participates in the development and promotion of digital products and the creation of business partnerships

– Expert in the field of territory marketing
– Expert in the field of value management 2016 – 2021
– Vienna House representative in Russia,
– General Manager angelo by Vienna House Yekaterinburg 4*superior2021 – present
– Head of the sanatorium and hotel cluster,
– General Director of the Geothermal resort “Mashuk Aqua-Term” (Caucasian Mineral Waters)
– Expert assessment in the following areas:
• Event tourism
• Territory marketing
• Hotel market in Russia and Europe
• Sanatorium-resort tourism, resort and medical-spa
• Revenue management
• General management
• Quality, change and personnel management
• Business protocol, reception of VIP delegations
• Value management system
• Investment project management

Professional achievements (over the last 5 years):
• Crisis management
• Development of new products and promotion concepts
• Cost optimization, analysis of profit and cost centers, monitoring and cost reduction measures
• Adaptation of the standards of a foreign company to the Russian reality, revenue management, active sales
• Organization of events to promote the regions (Middle Urals, Caucasian Mineral Waters)
• Consulting projects in the field of hospitality and exhibition activities
• Experience in organizing protocol events and receiving European and Asian delegations at the highest level
• Implementation of projects for the development of marketing territories (formation of a regional brand)
• Marketing project of resorts and health centers

Author of the bestselling book “Awesome! Wow service rules, as world leaders have done”

– More than 12 years of experience in the restaurant and hotel business in 7 countries of the world
– 8 years of experience as a coach and speaker at conferences, corporate events with up to 800 participants
– Geography of activity covers 23 cities in 11 countries of the world
– Certified coach in emotional intelligence MSCEIT, USA
– Certified Master – USA, Institute of Service Quality – USA
– Certified speaker and coach according to the methodology of John Maxwell, the world-famous leadership guru – USA

Cooperates and conducts training for leading Russian and international companies: Alfa-Bank, Radisson Group Hotel, Skolkovo Golf Club, Geropharm, Ameriabank, Kempinski Hotel Group, Surgutneftegaz and many others.

He is an honorary member of the jury of CX World Awards, Russian Hospitality Awards, Perfect SPA and Welcome to the National Tourism Award of Georgia.