10:00
Регистрация + Завтрак
10:30
Speed Meeting / Networking
11:00
Opening remarks. Alyona Kolodina, Founder of Global Hospitality Club
11:10 — 11:15
Welcome speech. Alexey Korneev, founder of the digital hotel management company TeamJet
11:15 — 11:40
Sergey Khudovekov, Senior Partner of the marketing agency Paper Planes
11:40 — 12:00
Take a fresh look at the hotel: how to restart marketing and increase occupancy.
Armen Kalajyan, expert in the field of SMM, PR and Internet marketing
12:00 — 12:20
Global gamification market 2020-2026: segments, trends, cases and recommendations. Vadim Emoldinov, Director of the FEATURE Interactive Marketing Agency (Chizhov Studio)
12:20 — 12:40
Yuri Nesterenko, PR expert/founder of the communication agency «Uneasy PR»
12:40 — 13:00
Raffle of gifts
13:00 — 13:40
Panel discussion
13:40 — 14:30
Buffet lunch
14:30 — 14:50
How a brand ceases to be a picture and becomes a guest experience. Mikhail Tereshin, Head of Branding and Creative Department, Creative Team
14:50 — 15:20
Alexey Korneev, founder of the digital hotel management company TeamJet
15:20 — 15:50
The smartest will survive: how to play the market according to the new rules. Alexander Sharov, Director of TravelLine’s Key Customer Relations Department, is a regular participant and speaker at hotel events.
15:50 — 16:10
Sergey Nishchev, current CEO, an experienced practitioner in the field of leadership, business, marketing and sales
16:10 — 16:30
Raffle of gifts
16:30 — 17:10
Panel discussion
17:10 — 17:20
Summing up the conference results
17:20 — 19:30
Buffet in the «Eat&Talk» format
* The conference program is subject to change
Andrey Ermoshkin
Executive Director of the Interium Digital Agency, Head of the AKOS International Relations Committee, Moscow
Sergey Nishchev
Executive MBA, current CEO, experienced marketing and sales practitioner
Ksenia Maslennikova
CEO of Allegrini Russia and founder of the H’story project
Armen Kalajyan
Internet marketer, head of AK MARKETING.
Alexander Sharov
Director of TravelLine’s Key Customer Relations Department
Alyona Garanicheva
Head of Implementation and Support areas at TeamJet
Mikhail Tereshin
Head of the Branding and Creative Department of the Creative Team
Vadim Emoldinov
Director of the FEATURE Interactive Marketing Agency (Chizhov Studio)
Sergey Khudovekov
Senior Partner of Paper Planes
Ekaterina Minkevich
PR0&Communication «InfluenceYou»
Victoria Nedvigina
Brand manager Moroshka
Natalia Isaeva
PR Director of the Radisson Hotel Group in Russia
Daria Chekalova
Commercial Director of innStay Hospitality
October 31, 2025, beginning at 10:10
Sergey Khudovekov
Head of HR and Marketing Practices in B2C
The training program aims to gain a holistic view of the business, from profit and marketing to HR and automation, in order to provide a systematic response to industry challenges and create a long—term competitive advantage.
Training objectives:
— Get tools to reduce dependence on «manual control»
— Data analysis practice: profit formula, CJM, JTBD, RASCI
— Identify profit zones and margin drivers
— Gain the skill of assigning roles and securing areas of responsibility
— Gain JTBD segmentation and QFD analysis skills
* Participation in the training programs on October 31st is paid additionally, the details are on the training pages.
For the guests of the conference, discounts are provided for accommodation at the Palmira Business Club Hotel on the days of the event. Details are available from our managers.
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Commercial Director of innStay Hospitality. He is a sales and marketing professional with 19 years of experience in the international hotel chains Radisson, Marriott and Penta Hotels. As a commercial director, she is involved in launching and promoting brands, developing concepts for new hotels, and creating revenue management strategies.
Her expertise covers the development of marketing strategies and concepts for hotel projects in Russia and abroad. Daria has a successful experience in crisis management of commercial structures and launching new hotels.
Daria’s skills help hotels effectively meet the challenges of the market and ensure sustainable commercial growth.

Director of PR and Communications at the Radisson Hotel Group in Russia. For more than 10 years in PR and marketing, he is an expert in strategic communications, brand image building and reputation management. Under her leadership, large-scale PR campaigns, partner special projects and initiatives are being implemented that strengthen the HR brand and the loyalty of guests. Prior to joining the Radisson Hotel Group, she was the head of communications and marketing at major Russian and international companies, including Shkulev Media and Hoff, developing comprehensive promotion and crisis management strategies. Promotes a human-centered approach, sustainable development and emotional storytelling as key tools of modern PR in the hotel business.

Brand manager / head of product development for Bathroom decor and textiles of the Moroshka brand
PR&Communication «InfluenceYou»
PR in the direction of fashion, beauty, personal brand
The author of the project «First of all, it’s beautiful»

SEO FEATURES
An expert in digital marketing since 2014. For more than 4 years, he has been developing strategies for brands using gamification, messenger marketing and chatbots.
Key competencies:
— turnkey gamification development: from the idea to the return on marketing investments
— building and implementing a messenger marketing strategy
— development of chatbots of any complexity: from meme bots to automation of business processes.
Results and achievements
✔️ Has developed dozens of gamifications and chatbots, which have ensured an increase in applications and a return on investment.
✔️ More than 11 years of experience in digital, including working with major federal brands.
✔️ Organizer and executor of projects for T-Bank, T-Investments, Sberbank Mobile, VSK, Xiaomi, Smile of the Rainbow, 585*Gold
✔️ Winner of professional Tagline Awards: «The best tricky performance in messengers», «The best AI technology: Messenger marketing», «The best game mechanics in a chatbot».
Interests: technology, design, marketing, football, gamification

Head of the Allegrini Russia company since 2006, founder of the H’story project. Under her leadership, the company has implemented many successful projects with hotels of various categories of stardom and orientation — from urban business hotels to premium resort facilities.
Prior to joining Allegrini Russia, she developed her career in a large industrial Italian company.
He has two higher education degrees: management (RGGU) and Psychology (MSU). She is fluent in English, Italian and French.
Ksenia’s deep knowledge of the cultural peculiarities of Russia and Europe, and her interest in design and style allow her to creatively approach customer needs and create unique, sophisticated solutions for hotels.
Among the key projects implemented are collaborations with brands such as Valentin Yudashkin, Salvatore Ferragamo and Tonka, as well as the development of branded solutions for the Metropol, Savoy, Rodina and others hotels.

Executive MBA, current CEO, experienced practitioner in leadership, rapid growth, marketing and sales, business coach.
✓ Provided stable leadership in the growth of Beeline’s fixed business in two countries.
✓ Created and promoted the brand of the construction company from scratch, achieving brand recognition of 80% in six months and reaching a billion turnover in the first year.
✓ 20+ years of experience in the field of business management in various industries, strategy building and enterprise management restructuring.
✓ Organizer, direct executor of more than 30 consulting projects at enterprises.
✓ Two-time laureate and winner of the All-Russian competition of the Russian Marketing Association «Marketing in Russia».
✓ Speaker of SPIEF, Skoltech, MSU, CIPR, Synergy Forum.
Executive Director of the Interium Digital Agency, Head of the AKOS International Relations Committee, Moscow

Director of TravelLine’s Key Customer Relations Department,
a regular participant and speaker at hotel events.
Higher education in Economics and Management.
Before TravelLine, he was involved in the family business, emigrated to the United States and worked in a call center.
In 2013, he joined the TravelLine team.
He joined the company as a sales manager, and in 2016 he became head of the New York office.
Since 2018, he has been living in Russia and heads the TravelLine Key Account Department.
He helped boost sales in more than 600 hotels.
Topics of the speakership: cases and practices of the best hotels, technologies and marketing in hospitality, working with a guest, TravelLine tools
Alexander Sharov is one of TravelLine’s most experienced online sales experts.
He has been working in the tourism business for over 12 years.
Starting from the role of a sales specialist, Alexander became an experienced business consultant.
To offer effective solutions for the travel industry, you need to understand this business.
Gaining sales experience, Alexander learned all the subtleties of online distribution of hotel services, and now shares this information with hoteliers.

Internet marketer, head of AK MARKETING.
More than 20 years of work in Internet marketing and PR, both in agencies and in the staff. More than 10 years of independent practice. He has worked with companies from Russia, Israel, the EU and South America.
Main competencies: strategic marketing, PR and SMM, online advertising, Internet analytics.
Interests: natural sciences, languages, active travel, cultural events.

Head of the Branding and Creative Department of the Creative Team
An expert in the creation and development of travel brands. Helps companies stand out in the market through strategies, creative ideas, and memorable solutions. He has implemented projects for key market players, including the Manzherok Resort, Vasta Hotel Management, and others.

PR expert / founder of the communication agency «Not Easy PR»

PR-эксперт / основатель коммуникационного агентства «НЕпросто PR»
Senior Partner of Paper Planesspan>
Experience in the implementation of marketing and HR strategies: more than 11 years.
Head of HR and Marketing practices in B2C.
He helped dozens of companies develop the employer’s brand, build an internal communications system, and implement a data-based employee performance assessment system.
He has developed dozens of marketing strategies for B2C companies, as well as Marketing communications strategies.
Areas of expertise:
Head of Implementation and Support areas at TeamJet
She worked in the international Marriott hotel chain, at the Monarch Hotel (ex. Renaissance Monarch) as a booking specialist. He also has extensive experience in conducting corporate trainings for employees, including trainings on service and sales, working with clients.
Главный врач, педиатр, диетолог, специалист в вопросах функциональной превентивной медицины.
1989 — 1995 гг. — Астраханский государственный медицинский институт им. А.В. Луначарского. Специальность: педиатрия.
2008 г. — Первичная переподготовка по программе «Организация здравоохранения и общественное здоровье» Куб ГМУ г. Краснодар.
2019г. — Первичная переподготовка по диетологии АНО ДПО «ЦСПКА» г. Тюмень. Специальность: диетология.
2019-2021 гг. — Базовый курс дополнительной профессиональной программы «Интегральная превентивная и антивозрастная медицина»
Международного института Интегральной Превентивной и
Антивозрастной медицины «PreventAge».
Врач высшей квалификационной категории.
Член Ассоциации Врачей Интегральной Превентивной и
Антивозрастной медицины «PreventAge».
Общий медицинский стаж: 29 лет.
За время трудовой деятельности прошла путь от врача неонатолога до заместителя главного врача по детству и родовспоможению. С 2011 года занимается вопросами восстановления здоровья с применением возможностей превентивной медицины в санаториях, в должности главного врача. С 2019 года занимается развитием превентивной медицины в Роза Спрингс.
Генеральный менеджер Life Balance отеля Rosa Springs 5*, г. Сочи.
За время работы в индустрии гостеприимства с 2005 г. прошла путь от сотрудника СПиР до генерального менеджера отеля – санатория с уникальной оздоровительной концепцией. Ведущий эксперт в области управления отелями от городских мини-гостиниц до курортных health-отелей. Под руководством Елены Мосийчук Life Balance отель Rosa Springs стал обладателем премии Russian Hospitality Awards 2021 в номинации Best Health Hotel, в 2022 году победитель в номинации Best Family Hotel, в 2023 году финалист в номинации Best PreventAge Hotel, В 2024 году отель прошел процедуру классификации и повысил категорию до 5 звезд.
Mr. Eberhard knows hospitality industry inside out due to his 26 years of experience in the hotel and restaurant business, whether it is cooking, serving tables, healthy lifestyle rules or security in the hotels and restaurants.
Prior joining Renaissance Brand, he gained successful management experience at the hotels such as the InterContinental in London and New York, the Berners Hotel, the Carlisle Bay Resort on Antigua Island in the Caribbean, the Corinthia Hotel in Prague.
In 2013, Armin Eberhard has become a General Manager of the Renaissance Moscow Monarch Centre Hotel. Renaissance brand seeks to inspire and provokes guests worldwide to discover something completely new and different. The hotel holds business and charity events, organizes workshops for children from orphanages. In 2018, the Renaissance Monarch Centre received the “Best Congress Hotel” award.
“We aim to constantly improve the quality of our services because, as we know, there is no limit to perfection.” – Armin Eberhard shares the secret of success.
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