10:00
Registration + Breakfast
10:30
Speed Meeting / Connecting Wall / Networking
11:00
Opening remarks, Alena Kolodina, founder of Global Hospitality Club
11:10 – 11:25
A personal brand is the basis of a long-term strategy of a hotel or management company. Olesya Rozhkova, marketer, personal brand expert
11:25 – 11:40
Social networks 2023: do they make sense, how to work with Telegram, Instagram and others. Ilya Khavtorin, HoReCa marketing expert
11:40 – 12:10
The hotel’s marketing strategy: a checklist to check in 2023. Andrey Purtov, marketing and strategy consultant and business coach
12:10 – 12:25
Client-centricity: how to create a data-based Guest experience management system. Ilya Balakhnin, head and Managing Partner of Paper Planes, speaker, business coach
12:25 – 12:45
The ideal hotel website: interface, scenarios, future. Sergey Sukhov, entrepreneur, author of books, speaker in the field of IT and marketing, Oleg Rodin, founder and director of the Red Star web studio
12:45 – 12:50
The best in the memories – to do them. Georgiy Kocheev, cofounder of Zeninn company
12:50 – 13:30
Question and answer session. Moderator: Olga Akimova
13:30 – 13:40
Questions and presents – raffle of gifts from partners
13:40 – 14:40
Lunch in the buffet format
14:40 – 14:55
The impact of design on sales. Tala Tigoreva, brand-manager hotel direction of HC Restoracia / PM-HOTEL
14:55 – 15:25
The main special effect for your sales from a hotelier and an IT specialist. Anna Kosareva, head of the management Company “Four Elements Hospitality” Alexander Galochkin, CEO of TravelLine
15:25 – 15:40
How to keep a guest and sell so that he is satisfied? Alexey Dobrusin, expert in strategic marketing and neuromarketing, business coach (Druffle.me )
15:40 – 15:55
Emotional connection with the client as a sales strategy. Aneta Korobkina (Macedonia), international master trainer, author and speaker on service leadership
15:55 – 16:35
Question and answer session. Moderator: Andrey Smirnov, expert in hotel management
16:35 – 16:45
Questions and Presents – raffle of gifts from partners
16:45 – 20:00
Buffet: dinner, presentation, contests, gifts
* The conference program is subject to changes. Speakers are being clarified
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PR expert / founder of the communication agency “Not Easy PR”

PR-эксперт / основатель коммуникационного агентства «НЕпросто PR»
Главный врач, педиатр, диетолог, специалист в вопросах функциональной превентивной медицины.
1989 – 1995 гг. – Астраханский государственный медицинский институт им. А.В. Луначарского. Специальность: педиатрия.
2008 г. – Первичная переподготовка по программе «Организация здравоохранения и общественное здоровье» Куб ГМУ г. Краснодар.
2019г. – Первичная переподготовка по диетологии АНО ДПО «ЦСПКА» г. Тюмень. Специальность: диетология.
2019-2021 гг. – Базовый курс дополнительной профессиональной программы «Интегральная превентивная и антивозрастная медицина»
Международного института Интегральной Превентивной и
Антивозрастной медицины «PreventAge».
Врач высшей квалификационной категории.
Член Ассоциации Врачей Интегральной Превентивной и
Антивозрастной медицины «PreventAge».
Общий медицинский стаж: 29 лет.
За время трудовой деятельности прошла путь от врача неонатолога до заместителя главного врача по детству и родовспоможению. С 2011 года занимается вопросами восстановления здоровья с применением возможностей превентивной медицины в санаториях, в должности главного врача. С 2019 года занимается развитием превентивной медицины в Роза Спрингс.
Генеральный менеджер Life Balance отеля Rosa Springs 5*, г. Сочи.
За время работы в индустрии гостеприимства с 2005 г. прошла путь от сотрудника СПиР до генерального менеджера отеля – санатория с уникальной оздоровительной концепцией. Ведущий эксперт в области управления отелями от городских мини-гостиниц до курортных health-отелей. Под руководством Елены Мосийчук Life Balance отель Rosa Springs стал обладателем премии Russian Hospitality Awards 2021 в номинации Best Health Hotel, в 2022 году победитель в номинации Best Family Hotel, в 2023 году финалист в номинации Best PreventAge Hotel, В 2024 году отель прошел процедуру классификации и повысил категорию до 5 звезд.
Mr. Eberhard knows hospitality industry inside out due to his 26 years of experience in the hotel and restaurant business, whether it is cooking, serving tables, healthy lifestyle rules or security in the hotels and restaurants.
Prior joining Renaissance Brand, he gained successful management experience at the hotels such as the InterContinental in London and New York, the Berners Hotel, the Carlisle Bay Resort on Antigua Island in the Caribbean, the Corinthia Hotel in Prague.
In 2013, Armin Eberhard has become a General Manager of the Renaissance Moscow Monarch Centre Hotel. Renaissance brand seeks to inspire and provokes guests worldwide to discover something completely new and different. The hotel holds business and charity events, organizes workshops for children from orphanages. In 2018, the Renaissance Monarch Centre received the “Best Congress Hotel” award.
“We aim to constantly improve the quality of our services because, as we know, there is no limit to perfection.” – Armin Eberhard shares the secret of success.

An expert in the hospitality industry with 20 years of experience in hotel management in Russia, CIS countries and Europe. Hotel management under leading international brands (Marriott, Hilton, HGS). More than 20 successful hotel openings both under international brands and independent hotels.

Since 2016, he has been working in HORECA marketing, starting with the head of the marketing department of the Drakino park-hotel near Moscow. In 2018, he created his own marketing agency (more than 10 permanent employees), which closes all areas of marketing and content. More than 200 completed projects. Partner hotels all over Russia: network, suburban, urban.

Founder of the Inni social network, marketing and external communications consultant at Rostec Group, co-founder of the Neverslip advertising agency. 5 years in the souvenir business.
– Expert in the field of territory marketing
– Expert in the field of value management 2016 – 2021
– Vienna House representative in Russia,
– General Manager angelo by Vienna House Yekaterinburg 4*superior2021 – present
– Head of the sanatorium and hotel cluster,
– General Director of the Geothermal resort “Mashuk Aqua-Term” (Caucasian Mineral Waters)
– Expert assessment in the following areas:
• Event tourism
• Territory marketing
• Hotel market in Russia and Europe
• Sanatorium-resort tourism, resort and medical-spa
• Revenue management
• General management
• Quality, change and personnel management
• Business protocol, reception of VIP delegations
• Value management system
• Investment project management
Professional achievements (over the last 5 years):
• Crisis management
• Development of new products and promotion concepts
• Cost optimization, analysis of profit and cost centers, monitoring and cost reduction measures
• Adaptation of the standards of a foreign company to the Russian reality, revenue management, active sales
• Organization of events to promote the regions (Middle Urals, Caucasian Mineral Waters)
• Consulting projects in the field of hospitality and exhibition activities
• Experience in organizing protocol events and receiving European and Asian delegations at the highest level
• Implementation of projects for the development of marketing territories (formation of a regional brand)
• Marketing project of resorts and health centers

A regular participant and speaker of key events in the field of HoReCa.
Organizer of joint webinars with leaders of the IT community: Yandex, Bitrix, S7 Airlines.
Higher education in the specialty “Software Engineer”.
In 2001, he founded his own team of Internet developers.
From 2003 to 2008, he managed the development of a booking module for European hotel websites commissioned by the British company iBooking.
In 2008, he founded the TravelLine company, which creates tools for hoteliers: a booking module, the first channel manager in Russia, an automatic hotel management system, and others. The company’s clients are 12,000+ hotels in 50+ countries around the world.

Manages IT projects since 2007, participated in the development of websites and applications for Nike, Xerox, Alfa Romeo, Toyota, Shell, Moscow Metro, ROSATOM, RAO UES of Russia and other companies. In 2010, he founded the Redstar web studio, which develops, supports and promotes websites on 1C-Bitrix and has successfully implemented more than 600 projects during this time.

Hotelier with 20 years of experience: 8 years in sales, 6 years in hotel management, 6 years in UKRAINE.
Experience in managing hotels: urban and suburban, Russian and foreign, under independent, Russian and international brands, from a boutique hotel to a multifunctional complex, from a hostel to a 5-star resort.
Main achievements and principles of work:
A marketing practitioner with more than 15 years of experience.
Areas of expertise:
– strategy
– data-driven marketing
– business processes
– Digital strategy
Customers:
Sibur, Skolkovo, Moscow Government, Ministry of Agriculture, Tatspirtprom, Otkritie, Bosch, Knauf, Troika Dialog/Sberbank CIB.
Lecturer at Skolkovo, MIRBIS, Synergy, HSE, Harvard Business School of Law.
Author of books:
– “The route is built” about building and managing consumer paths based on data
– “Faster route found”
– “Profit Formula” about data-based marketing
Training Clients:
Rosatom, Rostelecom, Megafon, MTS, Leroy Merlin, SkyEng, Cashier.<url>, Novartis, MSD, Takeda, ChTPZ, Rosneft, Tretyakov Gallery, Pushkin State Medical University, AkBarsBank, Vimpelcom.
17 years of practice, master’s degree in marketing, 3 diplomas.
Member of the CIS Speakers Association, lecturer of the Russian Society “Knowledge”, speaker of the GBU “Small Business of Moscow” (MBM).
She has been employed for 14 years and has made a successful career. Managed PR campaigns of international brands (Toshiba, Plantronics, Eaton,…), worked as a manager, business development manager.
She left the office to develop her own business in the field of training and consulting.
She created her own online school, launched four author’s courses.
He is the author of courses for MTS, Megafon, Netology and GeekBrains, more than 7000 positive reviews.
She trained employees of companies such as Skyeng, the Chamber of Commerce and Industry of the Russian Federation, the Condé Nast Publishing House, etc.
The expert blog @rojkova.olesya has a total audience of more than 36,000 subscribers. More than 1000 online performances, more than 100 offline

Author of the bestselling book “Awesome! Wow service rules, as world leaders have done”
– More than 12 years of experience in the restaurant and hotel business in 7 countries of the world
– 8 years of experience as a coach and speaker at conferences, corporate events with up to 800 participants
– Geography of activity covers 23 cities in 11 countries of the world
– Certified coach in emotional intelligence MSCEIT, USA
– Certified Master – USA, Institute of Service Quality – USA
– Certified speaker and coach according to the methodology of John Maxwell, the world-famous leadership guru – USA
Cooperates and conducts training for leading Russian and international companies: Alfa-Bank, Radisson Group Hotel, Skolkovo Golf Club, Geropharm, Ameriabank, Kempinski Hotel Group, Surgutneftegaz and many others.
He is an honorary member of the jury of CX World Awards, Russian Hospitality Awards, Perfect SPA and Welcome to the National Tourism Award of Georgia.

Druffle Technologies, which is part of the business ecosystem of the INTACT group of companies.
Alexey is a sought-after expert in the business community in the field of economics, strategic marketing and neuromarketing with more than 12 years of combined experience, devotes a significant part of his professional activity to consulting and tracking startups. Forbes for Business expert.
He is a member of the All-Russian public organization “Guild of Marketers” and the Russian Association for Public Relations (RASO).
Since 2022, he has been an ambassador of entrepreneurship of the public organization “Business Russia” in Turkey.
His extensive experience in building successful business projects attracts more and more attention of new generation entrepreneurs. He is a well-deserved expert and tracker of such accelerators as GenerationS, Astana Hub, Upcelerator. Certified trainer of the Foundation for the Development of Internet Initiatives (FRII).
10+ years of experience in IT and marketing. 1000+ negotiations. Worked with top domestic and international companies. He has written three books. He defended his dissertation on the use of artificial neural networks. Speaker and organizer of TEDx conferences.
Since 2017 — entrepreneur. I am currently developing my projects related to applied philosophy (in particular, stoicism) and the evolution of reason.
Founder and CEO of Delta and Sukhov Group projects, co-founder of the Mikhail Kozhukhov School.
On consulting projects, he personally worked with such companies as Singapore Airlines, Google, Microsoft, eBay, Audi, Volkswagen, Toyota, Olympus, Panasonic, Paul Ekman International LDC Russia, Tourism Malaysia, WWF, Marmot, Beeline, Alfa-Bank, <url>, Radislav Gandapas, Igor Mann, Irina Nelson, Travel Club Mikhail Kozhukhov and others.
As a speaker, he spoke to the top management of Tinkoff, BEAC, MTS, Gazpromneft, Borjomi, MIF, VSK, x10 Academy, I Love Supersport and other major customers.
He has been a speaker at TEDx conferences twice.
Author of three books (“The Catalyst of Greatness”, “100% Corporate Website”, “100% Internet Marketing”). A total of 30,000+ copies were sold, 104 reviews were received. Together with Igor Mann, he prepared the book “Marketing. And now the questions?”
Marketing and Strategy consultant and business coach,
Curator of the “Marketing and Brand Management” program at BHSD,
Guest lecturer at Lomonosov Moscow State University and business schools of the FEFU Academy of Management, IBDA RANEPA, SIBE RANEPA, ION RANEPA.
Developed and conducted corporate programs on marketing, strategy and business development for Mercedes-Benz Russia, Development Corporation of the Republic of Sakha (Yakutia), Perfetti van Melle, Severstal, Pepsico, OCS Distribution, Mosoblgaz, Riot Games, Grandfiance, Italdizain, Coca-Cola, ORBY, “Igora-Tour”, “Agency Strategic Initiatives”.
Speaker of more than 100 professional forums and conferences. Over the years, he worked as a member of the jury at international advertising and marketing festivals in Moscow, Novosibirsk, Minsk, Kiev and Yerevan.
Articles and interviews have been published in Forbes, National Business, Delovoy Kvartal, Strategic Management, Company Management, Commercial Director, Advertising Ideas, Advertising Technologies, Projector, Identity, Huntflow, etc.
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